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Hisense Strengthens TV Range in Australia with New OLED

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  • Announces new OLED TV technology, offering Australians even more choice and quality
  • Evolves popular ULED with 1000 zone local dimming improving contrast range and enhancing picture detail
  • OLED complements Hisense’s enhanced ULED range to provide Australians with the best available technology line-up.
At the 2018 Consumer Electronics Show (CES) in Las Vegas, Hisense today announces its first OLED TV, set to join the Company’s popular ULED 4K range.

“In 2017, we experienced the strongest demand ever in the Australian market for our premium ULED 4K products,” said Andre Iannuzzi, Head of Marketing at Hisense Australia. “We’re thrilled to complement our already successful ULED range by providing Australian customers with even greater choice in the Hisense premium range – the Hisense OLED TV.”

“Hisense aims to provide our customers with the latest technologies and the introduction of OLED in our TV lineup is yet another example of how we are responding to consumer demand by offering a choice of both leading technologies,” Iannuzzi added.

Expanded ULED premium range
In addition to OLED TV and building on Hisense’s strong sales success in the local market, Hisense is enhancing its award-winning ULED 4K range, announcing 1000 zone local dimming on select models, and expanding technologies such as Smooth Motion, Quantum Dot and UHD Premium Certification across its range, bringing to life a more premium viewing experience.

While colour brings vibrancy, depth of black contrasting makes for total viewing immersion. Hisense’s 1000 zone local dimming technology sees the LCD panels divided into 1000 different zones, which can be dimmed and brightened independently of one another. This allows for improved contrast range, as well as greater detail in shadows.

The ULED 4K TV range is set to feature the latest Quantum Dot and Ultra HD Premium technologies. Quantum Dot is inserted between backlight and LCD to improve the colour gamut, with the expanded colour palette allowing for more detailed imagery.

Comprising signature ULED features such as High Dynamic Range, Wide Colour Gamut, Ultra Smooth Motion Rate and Ultra 4K resolution, Hisense’s flagship Series 9 ULED 4K TV range has an Ultra HD Premium certification, conforming to the highest industry standard and creating a more immersive experience.


Faster Motion
Smooth Motion Rate is also now available across the entire ULED 4K range, offering 200SMR picture quality, virtually eliminating motion blur, image shimmering and unwanted pixilation.

Better Smarts
To accompany enhancements to the visual experience, Hisense has also announced an evolution of its Hisense Smart TV platform for its 2018 models, VIDAA U 2.5, an intuitive interface that allows for both a personal and fast viewing experience. VIDAA U 2.5 boasts improved boot times and channel switching response, as well as a new mobile application, available on both Android and iOS devices, that acts as a virtual on-screen remote to allow customisation of favourite Apps, channels and inputs.

“Our customer feedback to our ULED range has been overwhelmingly positive and we are always looking for opportunities to evolve our technology to ensure it remains at the forefront of the television industry. The enhancements Hisense has made to its 2018 ULED 4K range continues to provide Australians with feature-packed, high quality products,” Iannuzzi added.

Pricing and Availability
Availability, pricing and specifications for Australia are yet to be confirmed. Local information will be available in H1 2018.




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